This is a post I’ve been sitting on for a while because I just don’t really know how best to approach it? But if I was going back in time, I would want to read this, so here we go!
If you’re not familiar, Dia & Co is a personal styling service for plus size women. You fill out a style profile with your personal style and preferences, note what kind of clothes you’d like to receive, what your price range is, and a stylist will select five pieces for you to try. It costs $20 to order a box, but you can use that as a credit toward purchasing the items you want to keep. You’ll also receive a 20% discount if you decide to purchase all five. Anything you don’t like, you can send back in a prepaid envelope.
I was really intrigued by the concept, but even after filling out my style profile, I hesitated for a long time. After all, I have a pretty specific aesthetic; while I do still enjoy trying new things, I’m not exactly experimenting with my look these days. I finally went for it during the Black Friday sale, where they were offering a styling fee of just $1 (still with a $20 credit toward purchase!). I had been very explicit in my style profile that I did dress in a vintage style all day erry day, so I crossed my fingers and waited for my box to arrive.
Of the five items I received, two were very much not my style, two were okay-ish but didn’t fit well, and one did fit and was pretty. Honestly, if I’d actually paid the $20 myself instead of just having a potential $20 credit to take advantage of, I might have gone ahead and kept the skirt that fit. But though I liked it fine, it wasn’t something super special, and there were other versions of the same skirt that I liked more from other retailers. I sent back all of the pieces, and I don’t currently have any intention of ordering another box. I didn’t like anything enough to bother taking pictures.
Basically, my worries were true. I’m definitely a fashion junkie, and I have very specific tastes in clothes. I also know where to find the clothes that I want. There just isn’t that much that a general fashion service like this can do for me that I can’t do for myself. I could see Dia & Co being super useful for someone who’s still experimenting with their personal style or even someone with a strong style identity that’s just broader than mine! When you mark that you’re returning items, the site asks you for feedback on style and size, so I think it’s definitely a service that has the potential to get more finely tuned to you the longer you use it. For me, the figuring out period just isn’t worth it.
I’m bummed to write this post, because I was really hoping to love the service. I don’t have any complaints about the site or the customer service – everything went very smoothly. It’s just not a service that I need.
Has anyone else tried Dia & Co or another program like it? If there was an all-pinup/vintage version, I would definitely sign up for that!